The entire food manufacturing industry generates around $760 billion in revenue in the US. And everyone’s shaking now that Amazon has officially acquired Whole Foods.
Amazon doesn’t dominate the food and beverage e-commerce market…yet. So the whole industry’s holding its breath to see what Amazon does next.
You may be considering the transition to e-commerce. Or maybe you’re in the middle of it and struggling with some stumbling blocks.
It’s not easy. Food processors and manufacturers are still relatively new to e-commerce. So they’re all still trying to figure out how to transition, and make the most of it.
Here’s some common challenges. You may face them right now…or you may see them lying just ahead:
When to Make the Transition
In general, the consumer market expects to be able to get what they want when they want it, delivered the way they want, and at the price they want. The company who meets these demands wins the business.
Long-term relationships with businesses are no longer important. The time to make the transition is as soon as possible.
Which E-Commerce Platform Makes Most Sense?
Leadership needs to take the time to get familiar with what customers want, and which e-commerce platform delivers on those best. Some points to consider include:
- Whether customers want faster and easier purchasing options
- If customers prefer to serve themselves, interact with staff, or both
- If your company operates on a “just-in-time” basis and needs to replenish its own inventory on short notice
- How quickly your company needs to respond to unexpected competitive challenges
Dealing with Internal Reactions to the Transition
Change always meets at least some resistance. Some of your employees and leadership won’t be thrilled with the idea of integrating e-commerce into your operations.
You can mitigate resistance and build more support by educating your leadership and employees about the benefits of the new e-commerce platform. You may also discuss with them why staying the same and doing nothing threatens your existence. Finally, if your staff has noticed a dip in sales or fewer customers, you can show your lack of e-commerce integration could be a reason why.
Companies That Adapt and Change Thrive
Few people or businesses initially like the idea of change. But, remember, your market determines what happens next. Meet their expectations, or exceed them, and you’ll be just fine. Stay the same while they change, and you’ll fall by the wayside.
If you need help making the transition to e-commerce, contact Pollock at 855.239.5153.